My final poster design

This is my final design.

Next steps

Steps needed to make my poster: -Take my own background photo.
-Take a photo of the product (i.e: trainers)
-Open photoshop, illustrator or both.
-Edit the product onto the background. 

My iMovie

This is my iMovie.

My Self Assessment

I have completed both my photo shoots and tasks for Creative Media. I just need to take a few more photos and upload my iMovie in order to finish al my tasks.

Photoshop Poster Mock-Up Video

This is the video of my mock up for the poster design.

Lighting Workshop

Lighting- with shadow. Position- one on top of the other.

Lighting- one light fully lit, the other subtly in the background.
Position- same as the 1st image, one on top of the other.

This is another photo with the same lighting as before, not a shadow
but quite bright.

Lighting- bright with a small shadow.

This is the process of our photoshoot.

Another photo of our process.

A photo of us changing the lighting position.

A photo of the shoes normally but quite close-up.
Bright lighting.

Extremely bright lighting to ensure no shadows.

Another extreme lighting.

This is with a dark shadow.

Close up with bright lighting.

These are my photos from my lighting workshop. I have used many different lighting situations and positions on the shoes to change the overall image and see how it transforms. There are some photos of the process we did and some of the shoes.

My two favourite photos are very similar. They are:

This is because the positioning and lighting makes the shoes look more mysterious and unique, and I enjoy the shadows created.

Mock up for trainer poster.

This is going to be the positioning for my poster. I am going to add text in the final design but I am happy with todays outcome.

MindMap of ideas for trainer poster.

This is my mind map of ideas for a trainer poster. It includes many visual elements that are successful in the marketing industry, which will make my trainer more likely to be bought or sold.

The trainers I want to use are the Puma Suede Classic.

I first saw these trainers and was immediately attracted to them. This is because of the colours and positioning of the product on the website, the white background really brought out the product itself and made it look appealing.

My poster is going to be urban and for typical teenage boys, ranging from around 12-19. These are quite nice shoes, nice enough to wear out somewhere but stylish enough to wear to a skatepark. 

My poster background is going to be of a skatepark ramp. I will then edit the shoe onto the ramp and put a few pieces of text around the entire image. I think this will be appealing to most teenage boys.

Analysis of three different adverts.

Advert 1.

The function of this advert is to make the audience feel like the trainers are vital to them. As you can see, the trainers, weights and sports bottles have created what looks like a human heart. This creates the illusion that you NEED this trainers to survive, as if they are a vital organ and without them you will cease to exist. (Maybe not something quite as dramatic, but you can see where I'm coming from.)

The product is a pair of red and white trainers. Most likely for girls, judging by the colour scheme as it doesn't say anything on the poster about the product being sold in a range of different colours. However, the alternating red and blue equipment show that it could be for boys and girls. The sports equipment indicate that they are running shoes rather than everyday trainers, they also make the product look better and higher up in the marketing industry.

On the right hand side of the photograph, there is the photo of the trainers, sports equipment and water bottles that symbolise a heart and its arteries. They have used a mixture of colours and have created a narrative for the photo. The left side shows a red box with a white logo on it, followed by some black and red text. The text consists of 4 words that are definitely foreign and could mean a number of things.

This advert reflects the style of the product as quite a hard working trainer rather than a stylish one. By this I mean these trainers are clearly used for the Gym rather than everyday style such as high tops. 

The target audience are people who are into fitness. This is suggested by the heart recreation made up of different gym equipment. I think this would attract the specific target audience well as it is a good way of promoting health and fitness, and it would definitely attract those who are into that sort of thing. 

The producers of this advertisement have used Photoshop and possibly Illustrator to create the final product. They used Photoshop to make the heart and Illustrator to make the poster.

Mind Map of different Visual Elements of advertisement for trainers.

Different Visual Elements that advertisers use to hook audience..
Word Play- Alliteration, Similes, Repetition, Puns, Metaphors.
Mascot- Frosties 'Tony the Tiger'
Information- Price, USP (Unique Selling Point), target audience, relevant information, not too boring.
Layout- Positions, Sizes, where images/texts should go.
Slogans- Slogans have to be catchy to work so that people remember them, memorable, can sometimes be comical/contain humour, to help the audience remember the product.
Surrealism- Relevant, Unique Images, can look strange.
Unspecified Gender, age and colour- Multi-cultural, bigger target audience, accessibility to everyone, more sales, advertisement, for every target audience.
Positive theme- If it's negative and dark then people will steer clear of it, if it's positive and bubbly people will like it more. Optimism is the way forward in marketing.
Bright colours- helps the audience to remember/recognise the product, eye catching.
Unique- different, individual.
Range- mixture of everything.
Bold text- clear, eye catching, stands out, noticeable.
Fonts- attraction=sales, different fonts are attractive.
Images- funny, sizes, appropriate, clear, relatable, pictures of the products, realistic (no high expectations).

Self assessment and target.

My target.

I think that I need to develop my ideas for my media product and record a variety of different ideas in able to have more to choose from. I also should try to work faster and focus more on the set task as I tend to get panicked if I don't understand what I am doing. 

I'm setting myself a B-A for my final target grade as I think I maybe able to achieve this if I continue working hard. 

Trainer Advertisement (Mindmap, paragraph, photos and sketches.)

This is my mind map on Popplet.  Unfortunately, the quality is not great so I shall write what it says.
The middle box - "Different ideas for a poster advertising trainers."
The pink boxes- 'Memorable text.' 'Use a similie, metaphor, pun.' 'Preferably funny or catchy.'
The blue boxes- 'Mascot.' 'An animal, person or superhero to advertise the product.' 'With a catchphrase and specific colour scheme to attract customers.'
The red boxes- 'Information.' 'Price, sizes, colour, materials.' 'Where from? Ordered or shop?'











My final idea:
I think that for my advertising poster I am going to do quite an eccentric background. I'm going to use either a sketch or photograph of a shoe and have my text really bold and outlined. I'm going to include different colours to make it more eye catching but make sure the colours go together. There will be a few photographs and catchy phrases.

My poster in the Branding Museum.

I have used Photoshop to edit my poster in the Branding Museum. Here it is on the left hand side, the blue Pepsi Timeline poster. This was easy to do and took approximately 4 minutes. This is another composite image.

Illustrator vs Photoshop.

When comparing Illustrator to Photoshop, there is one significant difference.
On illustrator, you place things together, such as a poster or advertising campaign. On Photoshop, you manipulate images- such as composite or surreal ones.
Illustrator uses vector whilst Photoshop uses raster based images. Vector file sizes are smaller and print faster and they are made up of paths connected by anchor points. Raster images are made up of thousands of pixels and generally are larger.

For gossip magazines or the internet, they are more likely to use Photoshop for an image. This is due to the fact that the media usually twist things. An example of this would be accusing a celebrity of doing something they did not. In order to make this seem realistic, they would use Photoshop to edit a photograph of said celebrity and make it look like they were doing something they were not. A bit like my photo of the cat raising its paws to the Big Ben. Of course the cat isn't really at Big Ben, I have just used Photoshop to make it seem like it is. It is easy for the media to do this to a celebrity or someone famous, and that is why they are more likely to use Photoshop.

Advertising companies that sell products (such as Coke, Hollister, etc) would use Illustrator to achieve their desired creation. Advertising companies tend to make posters rather than manipulated images as it is better for advertising. As Illustrator is placing images together and adding text/colour etc, it is easier to use this software to create an advertisement or poster.

When using Illustrator, I had to create a Pepsi Timeline. I needed to upload various pictures of the Pepsi logo (dating back quite far) and add information and my opinion on them. I also had to make sure they were in order. This is what it looked like:

As you can see, there is a fair bit of detail included in this poster. I have added information such as why the logo changed, when and how. Although I managed to finish the poster, it did take quite a bit of time and it was quite hard for me. I managed to figure out how to alter the text to give it alternating colours but placing the text, arrows and headlines was a very hard task. I think this software is good for making a poster or advertising but I don't really like it.



Here is my work on Photoshop:

As you can see, this is a composite image. I found Photoshop a lot easier to use to create an image. This is not just because of one certain thing but it is a factor of contributing reasons. I like the way it is set out and the way it works and it is pretty easy to figure out. I also feel that by using Photoshop I'm reaching my potential and working hard, whereas on Illustrator I feel I could do so much better.




When using Illustrator I needed quite a lot of help. This involved googling various things, watching tutorials on youtube and asking my teacher for guidance. When using Photoshop, it was pretty simple and easy to figure out. I think this might of been partly because of the lay out.
On Illustrator, I enjoyed using the magnetic lasso tool. I also enjoyed the variety of colours there were for my background. On Photoshop, I enjoyed using the vector mask, the brush, and many other tools involved in helping create my image.
Although the layout of both programmes are similar, I prefer Photoshop. This is not due to any software errors or anything, it is my personal opinion. I like the layout and elements of Photoshop much more as it is comfortable and easy to use. I also prefer the image I created to the poster I created on Illustrator.

I would like to learn how to use larger layers on Photoshop. By this I mean I would like to be able to blend two photos together to create either a narrative or illusion photograph. For example, I might put together a picture of the sea and a picture of someones face. This might create a narrative and leave people wondering why the photo is like this. I think this would be interesting.

On Illustrator I would like to learn how to use more of the basic tools. As I found it quite hard to do anything, it would be nice for more of the tools to be accessible to me when using the programme. I would like to be able to change the text font, maybe add a photo to the background instead of colour and a few more things that would dramatically change my final product to make it better.

Composite image using Photoshop.

Here I am editing my photo of a cat reaching towards the Big Ben. I am going around the outside of the cat with my brush to gently blend the background of the cat image in with the background of the Big Ben image. This was the hardest part as it required a lot of focus but the result will be worth it.\

I have nearly finished blending my cat in. Once I remove all the white it should fit nicely with the rest of the image. I have moved it in front of the Big Ben as it is a dark background so I can easily spot where the rest of the white is to edit out. After this I need to flip it around, change the position and crop the rest of the photo.

Here is my final image. As this is my first ever time using Photoshop, I think I have done quite well. Hopefully next time will go better and my blending skills will improve. I find the image quite abstract but funny and maybe even patriotic as I have included one of our countries biggest attraction, the Big Ben. I have cropped the rest of the image as it was too big for the cat to be focused on. I have flipped/rotated the cat so it is reaching towards the left side of the Big Ben rather than the right. I have finished blending it in and rubbing the background out and I am fairly happy with my final image.






Self Assessment.
1. A composite image is the manipulation or modification of a digitalised image. Composite pictures are usually presented as one final image rather than a series of images. There are usually different images included or edited into the final one. The images edited in are sometimes abstract and unusual.

2. I would describe a surreal image as one that is almost make believe. It is usually something extraordinary or even impossible, yet it somehow fits in and works. It is a cultural movement that is best known for its art work. It features the element of surprise and usually does not have a narrative or story line, it is left for you to work out or imagine yourself.

3. As I have never before used Photoshop, I have learnt many new techniques. I have learnt how to upload my images, create layers, remove backgrounds, blend, reduce opacity, flip, crop, zoom, change the size of an image without letting it become pixelated and so much more.

4. I feel my example piece was very successful given the fact I have not used Photoshop before and I had limited time to do it. I feel that with more Photoshop experience I could definitely improve a lot and  hopefully create an even better piece next time.

5. Next time I would zoom in a lot more in order to blend the background of my layered image in with my photo. This would make it look more realistic and although it could take more time than it did with this piece, the final outcome would look significantly better and look remarkably realistic.

Analysing John's Work.

I am analysing John Smith's work.
I think John has made a good start to his pepsi timeline. He has got a good amount of images and just needs to analyse them in order to finish his project. I think he could of perhaps used a better background colour, maybe something that fits in with the pepsi logo colours. I also feel he could of positioned his pictures better and maybe completed his work quicker. I do think it's a really good piece of work though.

Pepsi Timeline Using Illustrator.

This is what my poster looks like after about 20 mi
nutes of working on it. As this is my first time using Illustrator I think I've done quite well. I'm hoping it will really improve when I add in the pictures and information.

This is my final product. I think it's gone quite well considering the start failed a bit. After creating this I can now comfortably use Illustrator but I still think I need a bit more work. I'm not entirely happy with my poster but it's the best I can do given the fact its my first time using Adobe Illustrator.

Erik Johansson Photograph Analysis.

LO- Research and analysis the surreal images by Erik Johansson. Enabling you to begin to think about the creative application of Photoshop.

I chose to review and examine this image because I thought it was most interesting. It is a very abstract and unusual piece.
This image is called 'Selecting Winter', with the caption as 'where seasons meet'. This title matches the picture perfectly. It suggests to me that the photograph itself is going to be based around a season theme and the word 'selecting' tells me that it is a decision.
The two seasons include Winter and Autumn. The transferal from Winter to Autumn is created by what appears to be a seamstress. The seamstress illusion is created through the Winter scene. Throughout the scene, going from the back of the image right to the front, there is a huge white sheet. This sheet is presumably supposed to be the Winter snow. If you look closely, you will notice there are stitchings in the sheet. Which brings us to the seamstress at the front of the photograph. The woman is holding a large needle and thread, implying that she has sewn the entire season- which relates to the name 'Selecting Winter'.
The image shows me that the woman may be tired of Autumn and is now creating the Winter. Perhaps she is mother nature and this is the way she changes seasons?
I think this is a creative example of surrealism and I really admire it.  I like the contrasting colours and the use of Photoshop to make the surreal element.
I think this was an interesting and different way to show the changing of seasons and it does make you question what is actually going on in the photo.

Branding and Marketing mindmap.

Pepsi Timeline Final Design.

Logo Work.

Creative Media.LO:Develop understanding of interactive media online blog’s and explore visual branding. 

The first logo I have chosen to research is the Vans logo.

The reason I have chosen this logo is because I feel has been made to appeal to one specific audience group rather than everyone.

Vans is a well known clothing/accessories/shoes brand and are very popular throughout the younger generation. This is mainly because of advertising. Vans advertise at festivals and online as well as in various shops. Many celebrities have been seen wearing Vans clothing, this will help boost not only their audience but also their customers as usually if a celebrity is seen wearing something then it becomes quite popular with the public.

The purpose of the logo itself is to attract customers that want to buy the product. 

This logo clearly has been made to appeal to those who skate. I can see this as there is an image of a black skateboard with some text on it. This tells me that the ‘Vans’ products are made for skaters. 

The white text is emphasised by the black background, which gives it a bold look and makes a statement. The white writing is simple but mixed with the black background gives it an edgy but at the same time quite simple appearance.

The phrase ‘off the wall’ sounds exciting and adventurous, which is needed to attract their target audience. 

The creators of this logo have also extended the ‘V’ on the word Vans, giving shelter to the remaining letters of the word. This not only helps improve the appearance of the logo but it makes it instantly recognisable and gives it a distinct look.

This logo would attract me if I was looking to buy a skating product. I think that although the text and overall design is quite simple, it is different to other logos and that would make me remember it or instantly recognise it. If I were to re-design this logo I would probably focus more on changing the colours. Although the black and white has a bold effect, the colours aren’t adventurous enough to attract audience. I would use orange or red. I would use orange because it is an adventurous colour that creates enthusiasm and suggests affordability. Or I would use red because it is a powerful colour that causes high energy and strength which draws attention.

The Yazoo logo is a well known one. Yazoo is a milkshake brand that was made over 20 years ago for the sole purpose of ‘bringing fun to the nation and providing a tasty beverage for the public. 
The official Yazoo website says that the drink is for people who ‘take life too seriously and need to chill out’ which is definitely illustrated in the logo. 

The text in the logo is positioned askew, as if to suggest that the product will have an effect on the way you feel- however just the appearance of the logo insinuates that it is a positive effect and can make you more lively or awake. 

The colours have been chosen well, as the white around the bright blue gives a bold and emphasised effect to the entire logo which not only makes it more noticeable but makes it different to other logos. The white is a blank canvas waiting for creative stimulation, whereas the blue is implying trust and dependability.

I think Yazoo may not have a specific target audience but is made to appeal to everyone. I think this because unlike clothing brands or electronics, a drink can appeal to anyone as it isn’t something you have to wear or use everyday. 

The name ‘Yazoo’ itself is quirky and eccentric. If you look it up, the only meaning of the word Yazoo you will find is the river in Mississippi. I don’t think there is any relation here apart from the fact both the product and river are liquid. 

Although I think the logo is a good way to attract an audience, I think it is too simple and not interesting enough. If I were to re-design it, I would give the logo a picture or use a more interesting text style. I would give Yazoo a mascot because I feel that would make the product more memorable and interesting, which would help in boosting the selling ratings. 

Pepsi Timeline Work.

Pepsi Timeline.

 The Pepsi Timeline is a well known and memorable one. Starting at a handwritten, scribbled design and ending with a bold 3D sphere created by our advanced technology, the designs change in various ways.

Pepsi Timeline.

The first Pepsi logo was created in 1898. It had a quirky and slim design. The  writing is flared and unusual whilst the colour red makes a bold statement, drawing attention to itself. 

Information about the first Pepsi logo/creation: 
Caleb Bradham was a pharmacist from North Carolina. In his ‘drug store’ he had a soda machine, in which he made his own drink called “Brad’s Drink”. It consisted of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. “Brad’s Drink” was later renamed as Pepsi Cola in 1898, after he bought the trade name from a competitor that had gone broke. Bradham’s neighbour, an artist, designed the first pepsi logo.

First Pepsi Logo.

Information about the second Pepsi logo: 
In 1905 the second Pepsi logo was launched, following a similar design. Again the ‘hand written scribble’ theme had been used, but it had been made a little smarter and neater. The font used for the text itself had been made thicker, and possibly a deeper shade of red. The font is similar but not quite the same. If you look closely the second design is more fluent and together, whilst curling instead of having a set design. The business began to grow and soon ‘Pepsi-Cola’ was officially registered with the U.S patent office. A growing business meant a new design. 

Second Pepsi Logo.

Information on the third Pepsi logo:
The third logo again was made thicker for emphasis. The pattern and text were basically the same with no changes, other than the top tail of the ‘C’ being made into a flag with the word ‘Drink’ printed onto it. The text was a lot less curled and more simple than it had ever been before. Perhaps this was to make it more memorable. In 1906 there were 40 franchises allowed to sell bottled Pepsi. After waiting only a year to change the logo, it seems that Caleb was unhappy with the second logo.

Third Pepsi Logo

Information on the fourth Pepsi logo:
In 1941 the Pepsi bottle crown changed its colours to red and white to support America’s war effort. Again the logo has remained similar, but lost the word ‘Drink’ from it. The text is still red but it is made bolder and bigger- this is a recurring pattern.

Fourth Pepsi Logo

Information on the fifth Pepsi logo: 
The logo develops completely. Instead of the prominent red text, it becomes a bottle cap with the name ‘Pepsi Cola’ on it. The colour blue has now been added to the design and the text is bold, simple and black. This will of made the design more memorable. This big change was made to accompany the brand’s “Pepsi Generation Campaign.”

Fifth Pepsi Logo

Information on the sixth Pepsi logo:
In 1961 the word ‘Pepsi’ became italicized, paying homage to the original logo. The new logo became iconic and people were familiar with it.

Sixth Pepsi Logo

Information on the seventh Pepsi logo: 
In 2005 a more refreshing look came out. This was instantly recognisable and the graphics were more advanced, thanks to the newer technology. Red, blue and white became trademark colours for the Pepsi company. It comprises of a globe painted with two completely opposite colours complimented with a swirl in the centre. 

Final Pepsi Logo