Mind Map of different Visual Elements of advertisement for trainers.

Different Visual Elements that advertisers use to hook audience..
Word Play- Alliteration, Similes, Repetition, Puns, Metaphors.
Mascot- Frosties 'Tony the Tiger'
Information- Price, USP (Unique Selling Point), target audience, relevant information, not too boring.
Layout- Positions, Sizes, where images/texts should go.
Slogans- Slogans have to be catchy to work so that people remember them, memorable, can sometimes be comical/contain humour, to help the audience remember the product.
Surrealism- Relevant, Unique Images, can look strange.
Unspecified Gender, age and colour- Multi-cultural, bigger target audience, accessibility to everyone, more sales, advertisement, for every target audience.
Positive theme- If it's negative and dark then people will steer clear of it, if it's positive and bubbly people will like it more. Optimism is the way forward in marketing.
Bright colours- helps the audience to remember/recognise the product, eye catching.
Unique- different, individual.
Range- mixture of everything.
Bold text- clear, eye catching, stands out, noticeable.
Fonts- attraction=sales, different fonts are attractive.
Images- funny, sizes, appropriate, clear, relatable, pictures of the products, realistic (no high expectations).