Advert 1.
The function of this advert is to make the audience feel like the trainers are vital to them. As you can see, the trainers, weights and sports bottles have created what looks like a human heart. This creates the illusion that you NEED this trainers to survive, as if they are a vital organ and without them you will cease to exist. (Maybe not something quite as dramatic, but you can see where I'm coming from.)
The product is a pair of red and white trainers. Most likely for girls, judging by the colour scheme as it doesn't say anything on the poster about the product being sold in a range of different colours. However, the alternating red and blue equipment show that it could be for boys and girls. The sports equipment indicate that they are running shoes rather than everyday trainers, they also make the product look better and higher up in the marketing industry.
On the right hand side of the photograph, there is the photo of the trainers, sports equipment and water bottles that symbolise a heart and its arteries. They have used a mixture of colours and have created a narrative for the photo. The left side shows a red box with a white logo on it, followed by some black and red text. The text consists of 4 words that are definitely foreign and could mean a number of things.
This advert reflects the style of the product as quite a hard working trainer rather than a stylish one. By this I mean these trainers are clearly used for the Gym rather than everyday style such as high tops.
The target audience are people who are into fitness. This is suggested by the heart recreation made up of different gym equipment. I think this would attract the specific target audience well as it is a good way of promoting health and fitness, and it would definitely attract those who are into that sort of thing.
The producers of this advertisement have used Photoshop and possibly Illustrator to create the final product. They used Photoshop to make the heart and Illustrator to make the poster.
No comments:
Post a Comment