My Charity Brand Statement for Bullying

My charity is going to help support children who are being bullied as well as the ones who are doing the bullying. There will be a number of support mentors who will be suited to different different types of bullying. A certain person for cyber bullying, a certain person to help the bullies, a certain person to help end adult bullying...theres someone for everyone.

 My logo will be quirky and memorable and will have bright, bold colours. 

My charity name will possibly be something made up of alliteration and maybe even a few other language devices. 

My poster will hopefully be quite dramatic and will hook the audience whilst making them aware of bullying.  It will probably be mostly picture based and I would like to use dark colours. I want to base it around the idea of one image of something powerful with a smart caption going across it. I also want to shadow the background out to make my image stand out more.

The target audience for this campaign will mostly be children and teenagers, but can obviously go up to adults as bullying occurs everywhere. 

My tagline will again be memorable but I would like it to be different to the usual ones you see.