Ideas for final NHS campaign; photo collage and 3 different initial ideas.

Here are my 3 initial ideas for my NHS campaign. "Don't be a burden" has been used to make people feel guilty whilst giving them a slight glimpse of the future.

"Don't be a prisoner, take control of your alcohol." This rhymes so is catchy, whilst making people think about how they are a 'prisoner to alcohol' using personification.

"Every sip is a sin" using a religious perspective to make people feel guilty about abusing alcohol. Telling them it is a sin will make them think twice.

Here is a brainstorm of pictures, slogans and explanations for my final design.