My Charity Brand Statement for Bullying

My charity is going to help support children who are being bullied as well as the ones who are doing the bullying. There will be a number of support mentors who will be suited to different different types of bullying. A certain person for cyber bullying, a certain person to help the bullies, a certain person to help end adult bullying...theres someone for everyone.

 My logo will be quirky and memorable and will have bright, bold colours. 

My charity name will possibly be something made up of alliteration and maybe even a few other language devices. 

My poster will hopefully be quite dramatic and will hook the audience whilst making them aware of bullying.  It will probably be mostly picture based and I would like to use dark colours. I want to base it around the idea of one image of something powerful with a smart caption going across it. I also want to shadow the background out to make my image stand out more.

The target audience for this campaign will mostly be children and teenagers, but can obviously go up to adults as bullying occurs everywhere. 

My tagline will again be memorable but I would like it to be different to the usual ones you see. 

Mindmap of initial ideas for bullying campaign

Here I have collaged a few ideas for my bullying campaign. I'm interested in some of these slogans as they are quirky and clever and I myself would like to use something like this. I also like the images that have used words rather than pictures to describe the emotions and actions of bullying as this is memorable and more complex than your typical bullying image. The colours used are varied and some of these posters contain quite a few elements of humour.

Bullying Research Information Charities

I have selected bullying as my personal issue to base my charity organisation on. I have found a charity called beat bullying that is an organisation to prevent all kinds of bullying and encourage children or perhaps adults to speak out about their situations. The website for this isn't very informative about the background and history however it does say how the website works:
http://www.beatbullying.org

"After you've registered on the BeatBullying website, you can talk to a mentor and get help whenever the chat room is open (between 8am - 2am). If you are very unhappy or feel like you want to hurt yourself, you can ask a mentor to refer you on to a counsellor, or contact a counsellor directly who will be better able to support you.

If you want to talk about a problem you've got with bullying, just send a mentor a message from the ‘I need help’ section on the right side of this page, or talk to them in the chat room. At the moment, BeatBullying has funding to keep our qualified counsellors online seven days a week from 8am-2am. If you need help outside of these times, you can call one of these helplines:

• ChildLine | 0800 11 11
  ChildLine is the free, confidential helpline for children and young people in the UK. You can talk to ChildLine about anything &emdash; no problem is too big or too small.
• Samaritans | 08457 90 90 90
  Samaritans is for anyone who is suffering and needs to talk, including for those feeling suicidal. You can talk about anything you want to, you don’t have to tell them your name and they can even call you back if you want. Call 08457 90 90 90, or email jo@samaritans.org."
  
  
  
  
  
  This is the beat bullying website layout. It isn't the most complex or entertaining but it gets the purpose across. It has a chat room for people all across the world to share their bullying stories or seek help. It has resources, information, mentors, posters and a donations page. 
  The target audience for this website is mainly kids and teenagers. You can tell this by the logos, the posters and the visual imagery used on the site. Also this website is easily accessible and so therefore easier to use for kids. 
  
  
  
  This is a poster campaign from the company. It is child like and may not be as responsive as some charities as it is for younger kids. 
  
  
  Another website I have found is Cybersmile. It is a good way of addressing all ages and is particularly aimed at bullying on the internet. 
  
  
  
  The graphics on this website are really fun and the general layout of the website is interesting and different. It would appeal to many and encourage them to talk about their experiences and seek help. There are again a numerous amount of pages and different options to help you get over your bullying experiences and report the bullies. 
  
  
  
  This help and advice page is particularly powerful. It has a range of different age groups and advice sections to ensure it reaches its target audience- everyone! It has a variety of colours and is attractive to look at. The general design aspect is related to the online world and has been well selected.
  
  
  My last charity is Bullying UK.
  
  
  

Bullying UK is an advice and support page used to give specific and general bullying advice. It has a very average page  theme and is fairly boring but gets its purpose across. It has chat lines, donation pages, support pages. It's purpose is to listen to the bullying stories of others, not to judge and to support them. It can help reach families as well as individuals.

There are even online parenting courses to help encourage parents to protect and speak to their kids about the bullying.

Andy Warhol

 

Andy Warhol was one of the most important artists of pop art, which became extremely popular in the second half of the twentieth century. Though he is best remembered for his paintings of Campbell's soup cans, he also created hundreds of other works including commercial advertisements and films. This inspiring artist and filmmaker is considered a founder and a major figure of the pop art movement. Born in Pittsburgh, Pennsylvania in 1928, Andy Warhol graduated from the Carnegie Institute of Technology before moving to New York. His first big break was in August 1949 when Glamour Magazine asked him to illustrate an article called "Success is a Job in New York". Although born Andrew Warhola, he dropped the 'a' in his last name when the credit mistakenly read "Drawings by Andy Warhol."

By 1955 Andy Warhol had almost all of New York copying his work. He was well known for creating ink images with slight color changes. Andy Warhol was into doing popular items like Coca-Cola bottles and celebrities faces, like Marilyn Monroe. His Campbell's Soup Can is a classic and an easily recognized work of Andy's. In the 1960s, Andy Warhol also made a series of films about time, boredom and repetition like Empire and The Chelsea

Hannah Hoch information and my own designs.

Here is a page of information and photos from Hannah Hoch. 

Here is my Hannah Hoch collage for 'floods''. I have created the background using different tones of blue ripped up from various magazines. I then used an image of a mermaid and the words 'dripping', 'flood' and 'weapon'. These words represent a relation to the floods. The mermaid is an icon used for destruction. The background is the sea.

Here is my collage for 'Degree or no degree. That is the question for unemployment.'
I have annotated Michael Gove as a devil as he is ruining education. I have used words related to degrees. 'Humilitation' is placed above Michael Gove (no wonder why), whilst things like 'jobless' and 'a hard test' represent just how hard it is to get a degree and be employed. The headless man with 'Future?' above his neck is supposed to show how our future and money are the only things in our minds, and there is more to life than just that.

Dada- art movement.

Dada was an art movement.

This page explains what Dada is and gives examples of the work produced during the era. 

Here is a page of Dada typography. I came up with a few designs and ideas. 

My Cause For Concern

Here is my page for my cause for concern. I have chosen to do the death penalty. At the top of the page I have included a few images and a slogan to help me brainstorm some ideas.

At the bottom of the page I have come up with 3 different designs. I then chose the first one.

Here is my final design drawn up on tracing paper for my cause for concern. It is a noose, representing the death penalty.

Here are my final designs used on a variety of different canvas' with a variety of different painting materials:

 This first one was used on a newspaper clipping. I used purple and blue paint to create a blended effect.

My next one was used on grease proof paper and i used a blend of black and white paint to create a dramatic effect.

I used a piece of card and the colours copper, blue and yellow to stand out and draw attention to the noose.

For my final one I again used grease proof paper but this time used spray paint instead of regular paint. I used blue and silver. This gave a nice emphasized effect.

Ideas for final NHS campaign; photo collage and 3 different initial ideas.

Here are my 3 initial ideas for my NHS campaign. "Don't be a burden" has been used to make people feel guilty whilst giving them a slight glimpse of the future.

"Don't be a prisoner, take control of your alcohol." This rhymes so is catchy, whilst making people think about how they are a 'prisoner to alcohol' using personification.

"Every sip is a sin" using a religious perspective to make people feel guilty about abusing alcohol. Telling them it is a sin will make them think twice.

Here is a brainstorm of pictures, slogans and explanations for my final design.