The first video I'm going to assess is a mental health awareness campaign:
http://m.youtube.com/watch?v=TCqm0V8nerY
I think this video is ethically appropriate and explains fairly well the effects and thoughts of a mental unstable citizen.
The video begins with with a young Irish woman waiting for her bus. It is night time, the dark sky could represent her dark and unpleasant feelings as dark colours are usually associated with being unhappy. The woman's thoughts are being expressed aloud, yet she is not talking. Her thoughts consist of questions she is asking herself, she is worried. She asks things such as 'what if I fail my driving test?' This indicates that she expects the least of herself.
Her pace continues rapidly as her thoughts quicker and become harder and worse, she begins questioning her existence. There are no sound effects or music being played as the main feature of the video are the echoes of her voice. This suggests that her thoughts are important and the only thing she can think about are upsetting and hurtful things. The echos emphasis not only how important her thoughts are but also in a way how important mental illness is- it has the power to dictate your life.
Towards the end of the video a man joins her and asks if she is okay. She hesitates but then replies. The end draws close and soon the screen is filled with bold white text, giving messages about how problems can be solved and who to contact for help. The bold white writing gives a final emphasis and effect and stands out to the eye. The text is accompanied by a mans voice, again confirming the importance of mental illness. I like this video as it is ethical but still remains emotional and interesting. I think it would have a huge impact on viewers and would potentially help many to overcome or get help for their illnesses.
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