Highlights: I like how Alice used both a poster and video to discuss. This gives the entire evaluation a little more variety and looks into campaigning in two different types of ways. I also like how in her evaluation, Alice talks about who the target audience is and how it could effect them. I like how she mentions the ethical issues and how that could impact on people viewing or reading the poster and video. I think she has successfully mentioned all the criteria needed for this to be a successful evaluation. She has looked into the visual elements and the thoughts that the audience may have. Alice's work is at an A level because she has included everything she needed to, gone into great detail about all advertising campaigns and has written a lot about the ethical implications of each poster and video. Her work is enjoyable to read and is good quality.
Next Steps: Use a larger range of vocabulary when describing elements of the video or poster.
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