Branding and Marketing mindmap.

Pepsi Timeline Final Design.

Logo Work.

Creative Media.LO:Develop understanding of interactive media online blog’s and explore visual branding. 

The first logo I have chosen to research is the Vans logo.

The reason I have chosen this logo is because I feel has been made to appeal to one specific audience group rather than everyone.

Vans is a well known clothing/accessories/shoes brand and are very popular throughout the younger generation. This is mainly because of advertising. Vans advertise at festivals and online as well as in various shops. Many celebrities have been seen wearing Vans clothing, this will help boost not only their audience but also their customers as usually if a celebrity is seen wearing something then it becomes quite popular with the public.

The purpose of the logo itself is to attract customers that want to buy the product. 

This logo clearly has been made to appeal to those who skate. I can see this as there is an image of a black skateboard with some text on it. This tells me that the ‘Vans’ products are made for skaters. 

The white text is emphasised by the black background, which gives it a bold look and makes a statement. The white writing is simple but mixed with the black background gives it an edgy but at the same time quite simple appearance.

The phrase ‘off the wall’ sounds exciting and adventurous, which is needed to attract their target audience. 

The creators of this logo have also extended the ‘V’ on the word Vans, giving shelter to the remaining letters of the word. This not only helps improve the appearance of the logo but it makes it instantly recognisable and gives it a distinct look.

This logo would attract me if I was looking to buy a skating product. I think that although the text and overall design is quite simple, it is different to other logos and that would make me remember it or instantly recognise it. If I were to re-design this logo I would probably focus more on changing the colours. Although the black and white has a bold effect, the colours aren’t adventurous enough to attract audience. I would use orange or red. I would use orange because it is an adventurous colour that creates enthusiasm and suggests affordability. Or I would use red because it is a powerful colour that causes high energy and strength which draws attention.

The Yazoo logo is a well known one. Yazoo is a milkshake brand that was made over 20 years ago for the sole purpose of ‘bringing fun to the nation and providing a tasty beverage for the public. 
The official Yazoo website says that the drink is for people who ‘take life too seriously and need to chill out’ which is definitely illustrated in the logo. 

The text in the logo is positioned askew, as if to suggest that the product will have an effect on the way you feel- however just the appearance of the logo insinuates that it is a positive effect and can make you more lively or awake. 

The colours have been chosen well, as the white around the bright blue gives a bold and emphasised effect to the entire logo which not only makes it more noticeable but makes it different to other logos. The white is a blank canvas waiting for creative stimulation, whereas the blue is implying trust and dependability.

I think Yazoo may not have a specific target audience but is made to appeal to everyone. I think this because unlike clothing brands or electronics, a drink can appeal to anyone as it isn’t something you have to wear or use everyday. 

The name ‘Yazoo’ itself is quirky and eccentric. If you look it up, the only meaning of the word Yazoo you will find is the river in Mississippi. I don’t think there is any relation here apart from the fact both the product and river are liquid. 

Although I think the logo is a good way to attract an audience, I think it is too simple and not interesting enough. If I were to re-design it, I would give the logo a picture or use a more interesting text style. I would give Yazoo a mascot because I feel that would make the product more memorable and interesting, which would help in boosting the selling ratings. 

Pepsi Timeline Work.

Pepsi Timeline.

 The Pepsi Timeline is a well known and memorable one. Starting at a handwritten, scribbled design and ending with a bold 3D sphere created by our advanced technology, the designs change in various ways.

Pepsi Timeline.

The first Pepsi logo was created in 1898. It had a quirky and slim design. The  writing is flared and unusual whilst the colour red makes a bold statement, drawing attention to itself. 

Information about the first Pepsi logo/creation: 
Caleb Bradham was a pharmacist from North Carolina. In his ‘drug store’ he had a soda machine, in which he made his own drink called “Brad’s Drink”. It consisted of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. “Brad’s Drink” was later renamed as Pepsi Cola in 1898, after he bought the trade name from a competitor that had gone broke. Bradham’s neighbour, an artist, designed the first pepsi logo.

First Pepsi Logo.

Information about the second Pepsi logo: 
In 1905 the second Pepsi logo was launched, following a similar design. Again the ‘hand written scribble’ theme had been used, but it had been made a little smarter and neater. The font used for the text itself had been made thicker, and possibly a deeper shade of red. The font is similar but not quite the same. If you look closely the second design is more fluent and together, whilst curling instead of having a set design. The business began to grow and soon ‘Pepsi-Cola’ was officially registered with the U.S patent office. A growing business meant a new design. 

Second Pepsi Logo.

Information on the third Pepsi logo:
The third logo again was made thicker for emphasis. The pattern and text were basically the same with no changes, other than the top tail of the ‘C’ being made into a flag with the word ‘Drink’ printed onto it. The text was a lot less curled and more simple than it had ever been before. Perhaps this was to make it more memorable. In 1906 there were 40 franchises allowed to sell bottled Pepsi. After waiting only a year to change the logo, it seems that Caleb was unhappy with the second logo.

Third Pepsi Logo

Information on the fourth Pepsi logo:
In 1941 the Pepsi bottle crown changed its colours to red and white to support America’s war effort. Again the logo has remained similar, but lost the word ‘Drink’ from it. The text is still red but it is made bolder and bigger- this is a recurring pattern.

Fourth Pepsi Logo

Information on the fifth Pepsi logo: 
The logo develops completely. Instead of the prominent red text, it becomes a bottle cap with the name ‘Pepsi Cola’ on it. The colour blue has now been added to the design and the text is bold, simple and black. This will of made the design more memorable. This big change was made to accompany the brand’s “Pepsi Generation Campaign.”

Fifth Pepsi Logo

Information on the sixth Pepsi logo:
In 1961 the word ‘Pepsi’ became italicized, paying homage to the original logo. The new logo became iconic and people were familiar with it.

Sixth Pepsi Logo

Information on the seventh Pepsi logo: 
In 2005 a more refreshing look came out. This was instantly recognisable and the graphics were more advanced, thanks to the newer technology. Red, blue and white became trademark colours for the Pepsi company. It comprises of a globe painted with two completely opposite colours complimented with a swirl in the centre. 

Final Pepsi Logo